The album highlights tracks with intense electronic sounds, emphasizing a free and youthful image.
The 15 members come together to showcase their growth potential through new musical attempts.
[TV Daily Reporter Kim Jin-seok] The group IDENTITY has introduced a new unit called 'YesWeAre', showcasing an expanded narrative. On January 5th, at the Blue Square SOL Travel Hall in Seoul, all members from ID1 to ID16 gathered for a showcase of their latest album 'YesWeAre', discussing various insights. The album features the title track 'Pretty Boy Swag', among others. In 'YesWeAre', IDENTITY expresses its identity through themes of youth with bold and dynamic music.
As a new boy group presented by Modhouse, IDENTITY aims to solidify its presence as a mega boy band starting from 'Unevermet' through this new unit, 'YesWeAre'. The harmonious integration of each unit is set to provide fans with a unique experience, placing emphasis on youth and individuality. The tracks are characterized by intense electronic sounds, particularly with stimulating pieces like 'Rage Problem' and 'Moon Burn'.
During the event, the members emphasized their overwhelming presence and diversity on stage. Lee Gyu-hyuk expressed the excitement of a 15-member synergy making their performances special. Kim Joo-ho made a noteworthy statement, asserting the importance of their style resonating with the public. This integration of a new unit suggests a promising evolution into a stronger ensemble, highlighting the significance of each member's unique color within the 24-member configuration.
The new unit 'YesWeAre' from IDENTITY stands out with its vibrant music that embodies youthfulness. The title track 'Pretty Boy Swag' features intense electronic beats, adding a sophisticated touch. This approach seems to target the preferences of teenagers and millennials, demonstrating a strategic effort to concurrently achieve popularity and artistic transformation through musical experimentation.
IDENTITY's unique setup as a 24-member group differentiates them from other boy bands. This multi-member configuration can serve as an asset, emphasizing individuality while delivering fresh experiences to fans. The emergence of the new unit presents a high potential for collaboration and synergy, likely leading to a robust fan base.
Furthermore, they focus on communicating their identity with the public, which gives them an impetus reflecting both collective and individual characteristics in today's music market. Such diverse initiatives hold increasingly significant meaning in the rapidly evolving landscape of K-pop.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: An Seong-hu
