This year, HYBE aims to focus on proving the business viability of new ventures and IP.
The business innovations by HYBE are expected to enhance the fan experience.
CEO Lee Jae-sang declared 2026 as the year when the HYBE 2.0 strategy begins to bear fruit. In his New Year's address, he referred to 2025 as a year focused on strategic investments for the company's sustainable growth. He expressed confidence that the results this year will validate the direction of these investments.
He outlined five key objectives for this year, including demonstrating the business viability of new ventures and artist IP, establishing the longevity of IP through innovation, and designing experience models based on scarcity. He emphasized the need to transition into a phase of sustainable revenue generation.
Lee stated that the essence of HYBE lies in the fusion of music, artists, and innovative content and technology, highlighting the significance of providing fans with new immersive experiences. He also indicated that through global governance, key assets and resources would be integrated and shared, and he encouraged all members of HYBE to be active participants in the company’s growth journey.
Lee Jae-sang's remarks outline a clear vision for HYBE’s future trajectory. He emphasizes the need for bold innovations and implementations that will align with the HYBE 2.0 strategy, prioritizing the fan experience as a central goal. This hints at a transformative business model that transcends a traditional music company.
The necessity for new business investments to move toward revenue generation is critical for HYBE’s sustainable growth. Moreover, the establishment of an integrated resource management through global governance will play a crucial role in the successful execution of diverse projects.
The innovation in fandom business models highlighted by Lee represents a shift in the fan’s role from mere consumers to active creators. This change is likely to have a positive impact across the entire music industry and reinforce the value of HYBE’s core IP significantly.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: HYBE
