They are currently on a world tour while achieving chart success overseas, building a global fandom.
Their multi-faceted activities contribute to the spread of Korean popular culture.
[TV Daily Reporter Kim Jinsuk] ZEROBASEONE is making notable strides across music, tours, broadcasting, and fashion. This year, they kicked off with the pre-release track 'Doctor! Doctor!' in January, followed by their mini-album 'BLUE PARADISE' in February and their first studio album 'NEVER SAY NEVER' in September. Through 'TEAM ZB1', they've encapsulated their growth in a narrative that has led them to become the first K-pop group to consecutively reach 'Million Seller' status with six albums, surpassing a cumulative sale of over 9 million copies. Internationally, their album 'NEVER SAY NEVER' debuted at number 23 on the US Billboard 200 chart, setting a new record, and they secured two platinum certifications in Japan this year. Currently, they're running their large-scale world tour 'ZEROBASEONE WORLD TOUR HERE&NOW', performing 12 times across 7 regions, receiving enthusiastic responses from fans. The group is also branching out into acting and fashion, with members Zhang Hao and Kim Ji Woong making their debut in popular dramas. Moreover, they earned the Ministry of Culture, Sports and Tourism Award at the 16th Korea Popular Culture and Arts Awards, a testament to their contribution to global culture. The world tour will culminate in Hong Kong from the 19th to the 21st before they continue to keep the momentum going at year-end events.
ZEROBASEONE has cemented their musical prowess with their first studio album 'NEVER SAY NEVER', which has broken records in K-pop history. This album not only showcases their direction and vision for the future but also solidifies their bond with fans. Moreover, as they conquer global charts, their presence significantly elevates their status within the K-pop industry.
In the contemporary K-pop landscape, the success of an album is essential, but the activities across various fields also hold immense importance. ZEROBASEONE has made a mark not just in music but also in dramas and variety shows, establishing themselves as multi-entertainers. These diverse pursuits provide fans with richer content and better accessibility, contributing to the overall increase in the group's brand value.
Furthermore, their world tour transcends being merely a series of performances. Through engagement with local fans, they are fostering a stronger global fandom, while deepening the connection with their audience. In this era of K-pop's international acclaim, ZEROBASEONE’s global initiatives serve as a significant example of the expansion of Korean popular culture.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Wake One
