The track showcases the great power of love in a J-pop rock style.
ILLIT is currently building a rapidly expanding fanbase in Japan.
The group ILLIT is set to release a new digital single in Japan. According to a report from Hive Music Group's label Belift Lab on the 13th, ILLIT will drop their second digital single 'Sunday Morning' on January 13, 2024. The song portrays the great power of love in a J-pop rock style, capturing the bittersweet emotions and anticipations of a Sunday morning. Collaborating with the popular artist Mega Shinnosuke, who previously created a sensation with the hit 'Ai to U', adds to the excitement surrounding this new release. 'Sunday Morning' will also serve as the opening theme for the upcoming season 2 of the anime 'Kōjun no Jikan desu'. A teaser for the anime has already showcased snippets of the track, highlighting ILLIT's energetic vocals combined with a bright and cheerful melody. As they expand their fanbase in Japan at a rapid pace, ILLIT has emerged as a significant force in the music scene. Their previous release 'Almond Chocolate', featured in the film 'I Don’t Just Like Your Face', received much acclaim and was awarded the Excellence Award at the 67th Japan Record Awards. Presently, ILLIT is actively promoting their first single 'NOT CUTE ANYMORE' and is set to perform on MBC's 'Show! Music Core' today.
The release of 'Sunday Morning' marks a significant evolution in ILLIT's artistic journey. By blending J-pop and rock elements, the song re-examines the theme of love, incorporating relatable elements that resonate particularly well with the Gen Z audience. The collaboration with Mega Shinnosuke is expected to create a powerful synergy that will energize both artists’ fanbases, indicating a strong positioning in the competitive music market.
Furthermore, the launch of 'Sunday Morning' demonstrates ILLIT's rapid growth in the Japanese market. Having achieved considerable commercial success with 'Almond Chocolate', this release is a prime opportunity to solidify their presence in the Japanese music scene.
Lastly, ILLIT's active engagement with their first single 'NOT CUTE ANYMORE' showcases their potential as a global artist beyond Japan. Their music plays a pivotal role in fostering emotional connections with fans, transcending mere entertainment.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
