Her warm image has been deemed suitable for promoting local culture.
The official appointment ceremony will take place at the closing of the '2026 Mungyeong Tea Bowl Festival'.
[TV Daily Reporter Han Seo-yul] Singer Kim Jeong-yeon has been appointed as the promotional ambassador for Mungyeong City in Gyeongsangbuk-do. The official appointment will take place at the closing ceremony of the '2026 Mungyeong Tea Bowl Festival' on the 10th, which is designed to celebrate Mungyeong's rich cultural heritage. The festival, running since the 1st, includes various performances and activities that come to a close on the 10th.
Debuting in 1991 with the folk music group 'People Who Seek Songs' (No-chasa), Kim Jeong-yeon transitioned into a trot singer and has garnered immense affection from the public. Her career is distinguished by over 17 years of friendly communication with the elderly, showcasing her diverse roles as a singer, broadcaster, MC, and lecturer.
Mungyeong City believes Kim Jeong-yeon's warm image will effectively convey the region's traditional culture and natural values. With the addition of Kim to ambassadors Park Seo-jin and Ahn Seong-hoon, the city is committed to enhancing its brand through prominent artists. This year's festival, themed 'The Thousand-Year Flame in a Tea Bowl', offers a variety of interactive content for families and visitors.
Kim Jeong-yeon's appointment as ambassador is rooted in her long-established friendly image and public recognition. It is anticipated that she will contribute to the preservation and development of local community values, especially by emphasizing communication across generations. Mungyeong City is leveraging such symbolic figures to effectively promote its cultural heritage and natural image.
Moreover, Kim is actively expanding her influence across multiple platforms. Not only in broadcast media but also in lectures and as an MC, she has established a diverse fan base. This versatility is likely to have been a significant factor in the city's decision to select her as an ambassador.
This appointment carries a meaning beyond just assigning a promotional role. Through Kim Jeong-yeon's involvement, Mungyeong City aims to highlight its traditional culture and tourism resources, potentially stimulating local economic growth. This could serve as a positive example contributing to strengthening the regional brand.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: J Story
