The members plan to actively participate in the production of their new album.
They will communicate with fans during their first live broadcast on March 10.
The group ONF has reunited under a new agency, KI Entertainment, by signing an exclusive contract. On March 5, KI Entertainment announced through their official social media that all six members of ONF (Hyojin, E-Tion, Seungjun, Wyatt, Minkyu, and UTO) have officially joined. The 'KI' in KI Entertainment stands for 'Kulture Insight,' which signifies their ambition to create various cultural IPs, from artist development to album production and event planning.
Along with the announcement, ONF revealed a new team logo and both group and individual profile photos, marking the beginning of a transformative phase. They plan to participate actively in the overall production of their upcoming album, ensuring that their personal styles are reflected. Notably, member U has changed his stage name to UTO, signaling a fresh start. KI Entertainment mentioned their commitment to maintaining ONF's identity while paving the way for broader activities.
ONF will hold their first live broadcast on their official YouTube channel on March 10 at 7 PM, during which they will share their plans for upcoming activities with fans.
The recent contract signing by ONF signifies a pivotal moment for the group's performance and musical direction. The collaboration with a new agency prompts curiosity about how their artistic vision can be realized. Active participation in the production process offers an opportunity to reinforce their musical identity.
Notably, member U's name change symbolizes the team's fresh start and could foster a closer connection with fans. While change often comes with uncertainty, the hope is that this contract will play a positive role for ONF.
The scheduled live broadcast for direct communication with fans indicates that their activities will be fan-centric. By engaging in a variety of content activities, they can create opportunities to become closer to their audience, enhancing their stake in the K-POP industry, which will likely raise expectations among fans.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
