IVE's An Yujin and Rei Unveil New Album Campaign Content

[TVDaily Reporter Choi Hana] An Yujin and Rei of IVE have revealed an intriguing campaign film ahead of their second album 'REVIVE+(리바이브 플러스)' release. On February 14th, Starship Entertainment shared content for the 'THE NARCISSISTIC GURLS CAMPAIGN' through the group's official social media, heightening anticipation among fans. The released videos and photos showcase both members expressing self-love in unique ways. Rei, styled in vibrant headphones and nail art, exemplifies a trendy vibe, illustrating 'Skill: Selective Hearing' as she immerses herself in her music despite surrounding noise, highlighting her focus on inner self. Particularly in meditation scenes, her narration—'I’m just pretty / No reason / My existence is reason'—conveys a message of self-acceptance. Meanwhile, An Yujin employs a humorous approach to convey love through an onion experiment, emphasizing 'Attitude: Girls Full of Love!' with captions like 'I love you' and 'I love (myself) too' as she poses with cookies. This new release aims to expand the narrative of self-appreciation and love, promising to unfold a new chapter with the title track 'BLACKHOLE.'

Through this campaign, IVE deepens the theme of self-love and showcases an evolved self-awareness. An Yujin and Rei express self-acceptance in distinctive styles, resonating strongly with the younger generation. Notably, Rei’s depiction of 'selective hearing' hints at a journey into a deeper, internal world that transcends mere self-love, inviting fans to embark on a journey of self-discovery alongside her. By expanding the narratives of self-confidence and self-love, IVE aims to convey a depth of emotion that transcends conventional pop music with the messages contained in their new album. The unique visuals and storytelling choices they have made set up intriguing expectations for their future activities.

This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.