This content depicts the process of selecting one member to sit on the throne.
EXO aims to provide fans with delightful moments through various games.
[TV Daily - Han Seo-yul] The renowned group EXO showcases their unique entertainment talents. On February 8 at 10 PM, they will release 'Crown to the Throne' on their official YouTube channel. This entertaining self-produced content is derived from the concept of EXO's eighth studio album title track, 'Crown', and depicts the process of selecting one member to sit on the throne of 'EXO Planet'. Within this content, EXO engages in five games designed to prove royal qualities, including a mixed music quiz, relay drawing, initial letter quiz, tactile play, and ‘sticky challenge’. With a mix of serious competitiveness and delightful chemistry, the members are set to showcase their individual charm. EXO declares, “The king is not determined by age,” revealing their competitive spirit, while also addressing subtle points during the games or showcasing unexpected talents that earn points. Their playful yet determined re-challenges promise to bring laughter to fans. Previously, EXO achieved a Grand Slam by winning five awards at music shows, demonstrating both popularity and variety skills. They are also slated to appear in the reality show 'EXO Ladder Tour Around the World' Season 5 starting from March 4, and will hold their sixth solo concert at KSPO DOME in Olympic Park, Songpa-gu, Seoul, from April 10 to 12. Ticket sales will begin with fan club pre-sales on February 12, followed by general sales on February 13.
The new content 'Crown to the Throne' by EXO serves as an opportunity to reaffirm their creative identity. This program merges music and entertainment, allowing each member to showcase their personality and humor, offering fans another glimpse into their diverse charms. It reflects their growth since debut, contributing not only to musical achievements but also to expanding their fanbase.
Entertainment-based content plays a crucial role in enhancing communication with fans, and EXO is expected to secure a broader audience as a result. Already, they have made an impactful impression through their musical success, and this content allows them to build a more approachable image. Fans are likely to discover the individual charms of the members through this process and form relationships in new ways.
Through the previously mentioned reality show and concert announcements, EXO is set for a busy year ahead, and this multifaceted approach is likely to enhance their brand value. The performance that weaves together music, entertainment, and fan engagement is bound to have a positive impact on their future activities.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: SM Entertainment
