They achieved this milestone with the 'Chal Chalam Chal' video uploaded on August 17 last year.
This success is seen as part of NCT WISH's efforts to enhance their global fan engagement.
NCT WISH has made history as the first male idol group in K-Pop to reach 100 million views on YouTube Shorts. The group achieved this milestone on February 8 with their 'Chal Chalam Chal' content, uploaded to their official YouTube channel on August 17 last year. This is the first instance among K-Pop male idol accounts to achieve such visibility in shorts videos.
The video features the members engaged in an enchanting game of 'Chal Chalam Chal,' competing to avoid falling into the water. Their spirited and humorous interactions resonated well with fans as they enjoyed the playful competition, achieving this impressive view count within approximately six months of posting.
In addition, NCT WISH continues to dominate various global short-form platforms, providing timely and diverse content on Instagram Reels and TikTok. Notably, their 'Aduh, Aduh' Reels content was highlighted on Instagram's official page on December 30, indicating their trendsetting capabilities.
The achievement by NCT WISH holds significant implications for the K-Pop industry. The rapid rise of the YouTube Shorts format reflects an evolving consumer trend, providing idol groups a platform to maximize their influence. NCT WISH's notable success in this environment showcases strategies in marketing and communication that enhance engagement with their fanbase.
The group has not limited its activities to music alone, expanding their presence across various platforms. Their active content creation on Instagram, TikTok, and similar channels facilitates diverse ways for fans to connect with the artists, playing a crucial role in building a global fandom. The mix of humor and diverse charm from the members further deepens their connection with fans.
In essence, NCT WISH is setting new standards for male idol groups in K-Pop, and their future activities are highly anticipated. Their success transcends mere numbers, opening up possibilities for creativity and dynamic engagement, sparking curiosity about how they will evolve in the future.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: SM Entertainment
