They are set to showcase their talent on February 13 at the Kia Forum.
This marks a significant moment in establishing their presence in the U.S. market.
CORTIS is set to become the first K-Pop group to perform at a major event during the NBA All-Star week. They will take the stage for the halftime show at the '2026 Ruffles® NBA All-Star Celebrity Game' on February 13. NBA and ESPN have expressed high expectations, noting that this marks the first participation of a K-Pop artist in the halftime show of such an event.
The celebrity game features a mix of former NBA players and Hollywood stars and is broadcast live nationwide by ESPN. In this global arena, CORTIS is poised to deliver a unique performance for basketball fans and a wider audience, highlighting their growing presence beyond just music into the realms of sports and entertainment.
In addition to this appearance, CORTIS has also been selected as the headliner for the NBA Crossover concert series, reinforcing their visibility across the United States. Their collaborations with an energy drink brand and significant achievements in the video game industry further emphasize their remarkable journey in expanding their influence.
CORTIS's invitation to the NBA All-Star Celebrity Game signifies the expanding global reach of K-Pop. They are establishing themselves as a new icon in the U.S. market, breaking down barriers between sports and music. This illustrates that K-Pop artists are not only achieving musical success but are also actively engaging in various fields beyond music.
Through collaborations like the 'NBA Crossover Concert,' CORTIS is offering fans new experiences, and their partnership with an energy drink brand is elevating their brand value. K-Pop has transitioned from being merely a music genre to becoming a significant part of global culture, and such collaborations highlight the genre's strength.
Furthermore, the inclusion of their song as part of the original soundtrack for the video game 'NBA 2K26' highlights the increasingly close relationship between gaming culture and music. Fans are also expanding through these innovative collaborations, signaling promising growth for K-Pop moving forward.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: NBA
