Did Jang Won-young Arrive Late for Photo Call? Agency Issues Official Apology

[TVDaily Reporter Choi Hana] At the BARRIE event held on January 29, confusion arose over the timing of Jang Won-young's photo call. The agency responsible for the event issued an apology, stating, “We apologize for the delay in the photo call operation, which caused reporters to wait.” According to the agency, Jang Won-young was instructed to arrive at 11:30 AM but arrived five minutes early at 11:25 AM. The event staff requested her to wait outside the venue due to parking issues, and she waited for about ten minutes for the call sign. Ultimately, due to delays in communication, she appeared for the photo call at 11:35 AM instead of the scheduled 11:30 AM. This led to misunderstandings about her being late, which was actually due to operational mismanagement. The agency 'Taxi' expressed their sincere apologies to the reporters who had to wait in the cold and to Jang Won-young for the misinformation.

This incident points to deeper issues surrounding the management of brand events rather than being just a simple tardiness controversy. The operational mismanagement by the agency transferring to a negative image for the artist is not uncommon in the industry, often putting unnecessary pressure on artists and potentially harming their relationships with fans. This is particularly true for a prominent artist like Jang Won-young, whose image could be jeopardized.

To mend such controversies, smooth communication between the agency and brand representatives is essential. Adjustments to scheduled times and thorough preparation must be ensured to maintain a positive image for both the brand and artist.

Fans have high expectations for artists to present their best selves. It is hoped that this incident will lead to deeper understanding and support for Jang Won-young and will result in improvements in event management moving forward.

This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.