The concept film shared on their official social media showcases stunning visuals.
'REVIVE+' album will establish IVE's musical identity significantly.
The group IVE has announced the pre-release of a new track as part of their upcoming second album. On January 26, IVE shared a concept film for their album 'REVIVE+' on their official social media, showcasing stunning visuals.
The video feels reminiscent of a high-fashion film, capturing the bustling atmosphere of a shooting scene accompanied by rhythmic sounds. IVE exudes professionalism while also showcasing a laid-back aura, raising anticipation among fans. Notably, the title of their pre-release track 'BANG BANG' appeared dramatically against a striking blue background, piquing interest.
Towards the end of the video, IVE stands before a mic, creating a tense silence. This moment, within various captivating shots, emphasizes IVE's unique identity and musical direction they aim to portray. Ahead of the full release of their album 'REVIVE+' on February 23, IVE is set to unveil 'BANG BANG' on February 9 at 6 PM.
Through this pre-release track, IVE is signaling its musical evolution while enhancing communication with fans. Their second album 'REVIVE+' is poised to be a crucial step in establishing their musical identity, showcasing a more diverse sound compared to their previous works.
The track 'BANG BANG' is expected to blend their visual aesthetics with a rich sonic experience, creating a luxurious ambiance alongside deep emotions. The balance of maintaining their established image while introducing new elements may attract a broader fanbase.
Additionally, IVE's focus on fan engagement during this process represents a strategic effort to bring their international audience closer. This approach illustrates IVE’s aspiration to grow beyond being just a group, but rather become a powerful global icon.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: IVE Official YouTube
