The track has achieved half-million seller status, showcasing deep emotional resonance.
Their new album 'So-Yagok' highlights various musical evolutions.
SEVENTEEN members DK and Seungkwan have made a return with a ballad. They released their new song 'Blue' on January 12 at 6 PM, capturing the theme of love with differing tempos and depths of emotion. Their touchingly delicate harmonies relay the bittersweet emotions of lovers struggling to let go in the face of a fading relationship. Despite being a unit from the well-known K-pop group, they opted for traditional ballad elements. The song's elegance combines a simple piano backdrop with a rich orchestral arrangement, elevating the essence of a winter ballad. The cinema version of the music video features actors Lee Yoo-mi and Noh Sang-hyun, and its length of over 7 minutes adds to its immersive experience. Upon release, 'Blue' quickly climbed to 2nd place on the Bugs real-time chart and reached number 1 within an hour. It also made it to the rankings on Melon and Genie. The song has garnered international attention, reaching number 1 on iTunes' Top Songs in 5 countries/regions and entering the Top 10 in a total of 12. A surprise vocal challenge before the album's release garnered over 150 million views. Their mini album 'So-Yagok', which includes 'Blue', has sold over 520,000 copies, achieving half-million seller status, and dominated the iTunes Top Albums in 7 countries/regions. DK and Seungkwan will perform on various music shows starting with Mnet's 'M Countdown' on January 15. Additionally, DK will appear on KBS Kpop's popular program 'Limousine Service' today (January 13), followed by a special episode for fans on January 14.
The new song 'Blue' showcases DK and Seungkwan's unique style as they return with a heartfelt ballad. By incorporating traditional ballad elements, the song deepens SEVENTEEN's appeal, highlighting their emotional vocal delivery that resonates strongly with fans. Especially fitting for the winter season, the song evokes a vibrant emotional atmosphere.
SEVENTEEN has already established itself as a powerhouse within K-pop, and this album release marks a milestone in their musical evolution. Their return to the ballad genre showcases their ability to adapt to diverse musical styles, heightening fan anticipation for their new direction. This shift fosters stronger connections with their audience, offering opportunities for new challenges in their musical journey.
The half-million seller achievement of 'So-Yagok' will undoubtedly solidify SEVENTEEN's global influence. As leaders in K-pop, they serve as role models for the next generation of artists, and there is immense excitement surrounding their future activities.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Pledis Entertainment
