Through this agreement, ENHYPEN plans to enhance their social contribution programs.
CEO Kim Tae-ho emphasized the importance of blood donation and the concept of connection.
[TV Daily Reporter Kim Hangil] Belift Lab, under HYBE, is leading efforts to promote blood donation culture in collaboration with the Korean Red Cross. On January 13, Belift Lab announced the signing of a Memorandum of Understanding (MOU) with the Korean Red Cross Blood Management Headquarters to initiate blood donation campaigns. The signing ceremony, held at HYBE headquarters in Yongsan, Seoul, included key figures from ENHYPEN and Belift Lab. Through this agreement, ENHYPEN plans to carry out various social contribution initiatives, including a blood donation campaign. Moreover, they aim to continue their support through partnerships with the Japanese Red Cross. ENHYPEN has established a distinctive identity with their vampire-themed albums, and the upcoming release of their mini 7th album 'THE SIN: VANISH' on the 16th will unravel a love story defying taboos between humans and vampires. The unique link between blood donation and the vampire concept is anticipated with excitement. CEO Kim Tae-ho emphasized the concept of 'connection,' expressing hopes for ENHYPEN to convey the value of blood donation to society. Leader Jungwon asserted that blood donation represents a noble act of sharing life, hoping that this campaign will be helpful to many.
ENHYPEN's participation in the blood donation campaign marks an innovative approach to connecting music with social responsibility. The group has consistently developed unique thematic awareness through fantasy motifs, and the integration of this campaign allows for an expansion of their artistic narrative. The taboo themes explored in their upcoming album, 'THE SIN: VANISH,' will likely enhance the value of blood donation.
This initiative holds the potential to resonate meaningfully with younger generations, emphasizing the life-saving aspect of donation and fostering a culture of blood donation that becomes part of everyday life. This can serve as a significant opportunity for transformation, while also instilling pride in fans who witness their idols contributing to society.
Finally, it is important to consider the long-term impact of this partnership on the proliferation of blood donation culture in Korea. Collaboration with the Korean Red Cross transcends a mere campaign; it could serve as a platform for raising awareness about the significance of blood donation on a global scale through future partnerships with Japan.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Belift Lab
