She has been an icon of Hallyu and a role model for many artists.
Expectations are high for BoA's future activities.
[TV Daily Kim Jin-seok Reporter] BoA is parting ways with SM Entertainment. On the 12th, SM Entertainment announced, "After extensive discussions over a long period, we have decided to conclude our 25-year journey together as of December 31st." They noted, "Debuting at the age of 13 in 2000, BoA has become an icon of Hallyu, known as 'Asia's Star' over her 25-year career. She has garnered immense love from global music fans and serves as a role model for many junior artists in K-pop." Furthermore, SM added, "BoA’s journey as a pioneer and trailblazer has resulted in remarkable achievements and records due to her relentless effort and passion. It has truly been an honor for us to share in every moment from her groundbreaking debut to becoming a leading artist and producer today." Lastly, SM emphasized, "Despite the end of our exclusive contract, we will support BoA in her future activities and challenges, hoping she continues to shine as 'Asia’s Star'. We ask for everyone’s continued love and interest in Kwon BoA's future as well." Meanwhile, BoA has been actively involved in the global scene since her debut in 2000, earning the title of 'Asia's Star.'
BoA's departure from SM Entertainment signals a significant shift in the Korean music industry. Her presence has transcended that of a mere artist, serving as a symbolic figure who bridged musical boundaries between the West and the East. This change is anticipated to create an environment where future artists can operate more freely in the global market.
Furthermore, as a pioneer who reshaped the landscape of K-pop, BoA's successful journey has become a benchmark for many artists. Her widespread fan base and activities will likely set new standards for upcoming K-pop artists. Thus, she has evolved into not just a musician but a global icon for K-pop.
Overall, BoA’s decision is not simply a personal career choice but could serve as a turning point that positively influences the Korean popular music scene. This is why expectations for her future activities are so high.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
