The title track 'MUSEUM' is a lyrical piece centered around lost dreams.
OWIS is gaining attention for its unique concept that combines technology and emotion.
The innovative entertainment company ama, led by creative director IH, is set to launch a virtual girl group. Formed by IH as CCO and former Warner Music Korea director Kim Jae-yi as CEO, ama aims to penetrate the global market with the OWIS project in 2026.
OWIS recently gained attention by unveiling a debut trailer at the '40th Golden Disc Awards with Upbit', and the group name stands for 'Only When I Sleep', reflecting the concept of meeting only in dreams. The title track 'MUSEUM' conveys a poignant message of showcasing lost dreams within the dream world.
IH illustrates OWIS as a tale of girls searching for their path between dreams and reality, emphasizing that this is not merely a technological product but an emotionally resonant virtual idol experience. Detailed member information and additional updates will be revealed through official social media channels.
The debut of OWIS is poised to introduce a refreshing change to the virtual idol industry. The integration of creative ideas by IH CCO promises an immersive experience for fans. Particularly, the song 'MUSEUM', with its lyrical expression of lost dreams, has the potential to evoke deep emotions among listeners.
Moreover, the unique concept of OWIS, which combines technology and emotion, clearly differentiates it from existing virtual groups. It transcends beyond mere 3D characters, aiming to incorporate cultural and artistic elements to create a novel experience. This approach is likely to strengthen emotional connections with fans.
Furthermore, OWIS's official debut in March, as ama’s first artist, garners significant anticipation in the global music market. As fans are drawn to OWIS’s story and music, brand loyalty is expected to develop, positively influencing future virtual idol groups as well.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: ama
