The follower count on her newly created account has surged, drawing attention.
However, she remains embroiled in legal disputes with her former agency.
Recently, a social media account presumed to be created by Daniel, who was discharged from the group NewJeans, has garnered attention. This account has rapidly spread across online communities, following only her sister, solo artist Danielle Marsh, and the two accounts are mutual follows. However, the actual creator of this account has not been officially confirmed. As of the morning of the 12th, the follower count has surpassed 207,000, attracting significant interest. The only post contains the phrase 'for those who waited' and indicates an event scheduled for 'January 12 at 7 PM.' Various interpretations of this message have emerged, but no formal confirmations are available. Earlier, NewJeans' agency, Ador, announced the termination of Daniel's contract, citing breaches and non-compliance with rectification requests. As the conflict remains unresolved, the interest in her social media activities continues while an official statement from Daniel's side is eagerly awaited.
This situation highlights how Daniel's post-departure engagement on social media may serve as an opportunity to explore new avenues for her career. The rapid increase in followers suggests her potential to emerge as an independent artist, emphasizing the role of social media as a vital communication channel with fans.
In the ever-changing K-POP industry, establishing a personal brand is crucial for artists. Daniel already has a fanbase from her previous activities, and her departure may present an opportunity to redefine these connections. Social media could serve as an optimal platform for this.
Meanwhile, amidst ongoing legal disputes with her former agency, concerns about the origin of the social media account and the message's significance are growing. This context further raises interest in Daniel's future moves and prompts a reflection on how autonomy and commerciality for individual artists should harmonize within the K-POP industry.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
