The title track 'NOT CUTE ANYMORE' reached No. 1 on the AWA chart, gaining popularity.
They are set to appear on various entertainment shows to connect with fans.
The group ILLIT is experiencing significant success with their latest song in the Japanese market.
According to Oricon’s latest chart released on November 26, ILLIT's debut single 'NOT CUTE ANYMORE' made an impressive entry at No. 3 on the 'Daily Single Ranking' immediately upon its release. The title track has also made its mark on major Japanese music charts, hitting No. 1 on AWA's real-time rising chart on the release day and ranking high on Line Music and iTunes Japan. Additionally, it has garnered impressive positions on YouTube's trending music chart, ranking in a total of 23 countries, including No. 3 in Korea and No. 2 in Australia.
The music video for 'NOT CUTE ANYMORE' surpassed 10 million views in just 29 hours post-release, reaching the top of YouTube's trending music video worldwide. The unique lyrics of the song have captured fans' attention, conveying a message of individuality and self-expression. ILLIT shared on their YouTube channel 'Hyoyeon’s Level Up' that they aimed to capture their true selves in the lyrics, acknowledging that while they may be viewed as cute, there is more to their persona.
In addition, ILLIT is set to appear on various entertainment shows, including KBS Kpop's 'Minju’s Pink Cabinet' featuring MC Minju on November 27 and 'Dolphin Diary' on November 30.
The recent success of ILLIT can be attributed to the sharp lyrics and unique melody of their song. The message of self-expression, free from the gaze of others, resonates well with a younger audience, highlighting an essential element for artists in the digital age. This suggests that ILLIT is effectively establishing their musical identity.
Entering the Japanese market poses a significant challenge for ILLIT, yet they are embracing it actively. Achieving high rankings shortly after their release indicates a potential for expanding their global fan base. This trend could prompt a reevaluation of international strategies within the Korean entertainment industry.
ILLIT’s upcoming appearances on various entertainment shows are expected to enhance their personal charm. By strengthening their communication with fans, these appearances are likely to play a positive role in building a diverse image.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Believe Lab
