They showcased a strong bond with their fans while narrating their continuous growth.
Notably, they expand touchpoints with consumers through diverse merchandise.
[TV Daily Reporter Han Seo-Yul] The group LE SSERAFIM has unveiled a new photo shoot that narrates their journey.
Recently, LE SSERAFIM captured the essence of their evolution through two contrasting concepts, 'Limitless Rhythm' and 'Endless Tempo.' They have embraced challenges with courage, showcasing their growth through various trials. Notably, their growth story spans a remarkable 160 pages.
Kazuha reflected, "We are not afraid to embrace change and rather enjoy positive transformations. These experiences have accumulated to create a unique stage that only LE SSERAFIM can showcase."
The A-type concept, 'Limitless Rhythm,' vividly portrays LE SSERAFIM's authentic persona. The members exude charm with their pure expressions, wrapped in white blankets and radiating sweet innocence that accentuates the photo's atmosphere.
Chaewon particularly cherishes a shot holding a red apple, while Hong Eun-chae expressed contentment with the bright and refreshing vibe of their photos.
The B-type concept, 'Endless Tempo,' portrays the unstoppable energy of LE SSERAFIM as they actively engage with the global music scene. Chaewon showcased her energy by headbanging to upbeat rhythms, while Yunjin turned heads with her bleached brows and daring poses.
Sakura exuded chic charisma, while Kazuha transformed into a sporty racer look. Eunchae embodied a curious girl, engaging in playful activities such as playing games, thereby captivating the audience.
LE SSERAFIM sincerely expressed their love for their fandom 'Fearnots.' Sakura articulated that fans provide her with immense courage, and they depicted their desired future with the word 'together.' Heo Yunjin emphasized that she hopes the relationship with their fans becomes a source of mutual strength.
Moreover, each type of merchandise adds additional allure. The A-type includes individual and unit photocards with heartfelt messages, while the B-type features photocards and an acrylic keyring set. Notably, scanning the QR code on the photocards reveals secret messages from the members.
LE SSERAFIM has been growing with a distinctive color of their own. Their musical elements encompass various genres, continuously innovating to connect with their fans. The fears they confront only strengthen them further, contributing to their overall musical identity.
In particular, their relationship with their fandom showcases an essential aspect of their teamwork. They draw strength from their fans, and in turn, the fans grow alongside their success. This interaction embodies a promising commitment to enriching each other's lives beyond mere fan service.
Lastly, it is noteworthy that LE SSERAFIM solidifies their market position through diverse concepts and merchandise. Their keen understanding of products allows them to expand touchpoints with consumers, providing various experiences beyond just music for their fans, which is truly impressive.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
