They are providing tangible help to hearing-impaired children through music rehabilitation programs.
Starting in 2026, they plan to continue efforts to enhance social understanding through awareness campaigns.
[TV Daily Reporter Kim Ji-ha] YG Entertainment continues its charitable efforts for children with rare and intractable hearing loss. As of 2023, the accumulated donations made to Seoul National University Children's Hospital have surpassed 400 million KRW, significantly aiding children facing economic hardships associated with hearing loss.
Particularly focusing on the challenges post-cochlear implant, YG's initiative has expanded to include the development of music rehabilitation programs. This endeavor, in collaboration with Bell Therapeutics, goes beyond mere surgical assistance, aiming to provide opportunities for children to engage with music—a notable differentiation from other entertainment companies in the field.
Starting in 2026, YG plans to implement programs aimed at fostering connections between patients and their families, alongside campaigns to improve societal understanding of cochlear implants. This comprehensive approach underscores YG’s commitment to raising awareness about cochlear implant children beyond treatment and rehabilitation.
YG Entertainment's initiative goes beyond mere donations and reflects a commitment to social responsibility, demonstrating the positive changes that can arise from the integration of music and therapy. This cooperation not only provides tangible support for children but also creates an opportunity to solidify YG's position within the entertainment industry.
The development of music-based rehabilitation programs offers not just functional recovery but also emotional and psychological support. This could serve as a crucial means of alleviating the everyday challenges faced by children who undergo cochlear implants.
Ultimately, YG's efforts are likely to significantly contribute to improving societal awareness regarding cochlear implants. This multifaceted approach continually reinforces YG's belief in harmonizing business with social responsibility.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: YG Entertainment
