International media recognize their comeback as a significant milestone in K-pop.
BTS's new music, valuing communication with fans, will contain deep messages.
[TV Daily Kim Ji-ha] BTS is receiving significant attention from international media as they prepare for their upcoming comeback. They are set to release their fifth studio album on March 20 and embark on a large-scale world tour. After nearly 3 years and 9 months away from the spotlight, this announcement has garnered immense interest from global fans. Major foreign media outlets are highlighting the significance of their return. US outlets like CBS News, Complex, People, and UK’s NME are reporting on BTS’s comeback and performance plans. Billboard specifically noted, "This marks the moment a colossal artist representing K-pop returns after a nearly four-year hiatus." The Washington Post characterized them as ready to heat up 2026 like 'Dynamite,' while Variety conveyed that fans are not just waiting for the end of winter but dreaming of the coming spring, emphasizing the importance of this return. According to L’Officiel Singapore, "This comeback exceeds mere fandom expectations. BTS has played a pivotal role in bringing K-pop to the mainstream globally," highlighting their influence. Their fifth studio album, set for release on March 20, will include 14 tracks that reflect the emotions and messages built during their journey.
The announcement of BTS's new album is likely to further strengthen their impact on the K-pop industry. Their achievements in the global music market transcend individual success, solidifying their position as cultural icons. The new tracks featured in this album are expected to convey deeper messages and genuine emotions, enhancing their connection with fans.
This comeback is significant for the ARMY, BTS's fandom. After nearly 3 years and 9 months of hiatus, fans have eagerly awaited their return, filled with curiosity and expectations about how their music has evolved. BTS places a high value on communication with their audience, and this will likely be prominently reflected in their upcoming album.
The extensive coverage by international media highlights that BTS has transcended being mere artists in popular culture, establishing themselves as a global star representing Korea. They have played a crucial role in bringing K-pop to the mainstream, influencing the direction of contemporary pop music.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
