As CCO, he aims to foster various artists.
The company seeks synergy through partnerships with SLL and Uncore.
Director Lee Hae-in embarks on a new journey as a producer. On January 7, 2026, he announced the establishment of AMA, short for 'All My Anecdotes,' in collaboration with CEO Kim Jae-yi, a former executive at Warner Music Korea. The company aims to create innovative entertainment that bridges reality with virtual experiences.
As CCO of AMA, Lee intends to leverage his unique flair developed while working as the creative director for the girl group KISS OF LIFE. He also played a pivotal role in the JTBC audition show 'PROJECT 7,' where he connected with the boy group CLOSE YOUR EYES, for which he continues to serve as the executive producer. The partnership with globally-oriented CEO Kim Jae-yi enhances AMA's competitive edge in the entertainment industry.
Additionally, AMA has secured strategic partnerships with SLL and its subsidiary label, Uncore. This move sets the stage for ongoing collaboration in producing albums for CLOSE YOUR EYES, with both companies aiming to maximize synergy by sharing production expertise.
The establishment of AMA by Lee Hae-in represents an intriguing advancement that combines creativity with business strategy. Leveraging his successful experience with KISS OF LIFE alongside his television program involvement, he is now on a mission to discover new artists. This endeavor is likely to proceed smoothly, supported by the trust he has built from past achievements.
With this new venture, Lee solidifies his position within the music industry, having secured additional resources and know-how through partnerships with SLL and Uncore. This suggests that AMA has the potential to evolve beyond a mere label, and his unique perspective is expected to provide artists with distinctive value in their musical journeys.
From a fandom perspective, Lee's endeavors are generating excitement. Artists rooted in his narratives and worldview could develop profound connections with fans through diverse experiences. This approach is likely to stand out in the music industry, capturing attention for its differentiation.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: AMA
