WM stated that the negotiations were aimed at promoting USPEER's long-term growth.
The unusual contract termination raises concerns about USPEER's future activities.
[TV Daily Reporter Hwang Seoyeon] The girl group USPEER has ended its exclusive contract with WM Entertainment just six months after debuting. On January 6, WM Entertainment announced that the contract with USPEER officially concluded on December 31. The company emphasized that the negotiations prioritized USPEER's long-term growth potential over WM's interests. Following discussions with CEO Lee Won-min, both parties successfully finalized agreements regarding the exclusive contract and trademark rights. WM stated that it would continue to support USPEER's activities and growth beyond the contract's termination. As the first girl group introduced by WM in over ten years, expectations for USPEER were high, making this abrupt contract termination a remarkable development in the industry.
The termination of USPEER's exclusive contract reflects the challenges faced by the rookie girl group. Amid recent changes in management structures, this situation indicates that WM Entertainment has not provided the best environment for its artists. The uncertainty around USPEER's future trajectory raises concerns for fans as well.
Additionally, despite the initial excitement surrounding USPEER's debut, the abrupt contract termination is an unusual outcome. This seems to stem from underwhelming performance coupled with internal management disputes. A diversified strategy will be crucial for the group’s sustained success moving forward.
Ultimately, while WM Entertainment expresses a willingness to support USPEER in their new beginning, the attention towards their future paths stems from the importance of the choices artists make within the changing management landscape.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Shin Jeongheon
