Their fifth studio album will be released on March 20, featuring 14 tracks.
The significance of their full-group comeback in Korea emphasizes their cultural roots.
BTS has launched their comeback signal in Seoul as a full group. On January 5, the iconic central staircase of the Sejong Center in Gwanghwamun was adorned with the logo of their upcoming fifth studio album, set for release on March 20. Big Hit Music highlighted the significance of holding an offline promotion in Korea, stating, 'They started in Korea and have expanded their reach globally.' Future promotional campaigns will also extend to major cities like New York and Tokyo. The logo displayed at Sejong Center, rich with meanings and interpretations, has amplified fans' anticipation for their new music. The forthcoming album will feature 14 tracks, encapsulating BTS’s growth and emotions over the past years.
This promotion by BTS transcends mere album release, as it revisits their cultural roots in Korea. Anticipated by fans, this comeback reinforces their unique identity, creating stronger ties with their fandom. The choice of the Sejong Center, a symbol of Korean culture and arts, adds depth to this event.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
