The video captures the essence of online culture through Gen Z vibes and SNS messages.
KATSEYE has rapidly grown since their U.S. debut in 2024 and is nominated for a Grammy.
[TV Daily, reporter Kim Ji-hyun] The global girl group KATSEYE has released the visualizer for their new song ‘Internet Girl’ on January 2. This video encapsulates the song's message with Gen Z vibes, utilizing split screens and vibrant emoji elements to convey the dynamism of contemporary online culture. The video intuitively expresses the plethora of perspectives and reactions prevalent in the digital realm through a series of SNS messages, cleverly reflecting on the theme of ‘Internet Girl’. Performance clips from KATSEYE's first North American tour, ‘BEAUTIFUL CHAOS’, showcase the energy of the six members and their captivating performance of ‘Internet Girl’. This fan-favorite track is enriched by contributions from renowned producers, featuring an alluring dance-pop sound and catchy hooks. The Swedish duo Mattman & Robin, alongside songwriter Justin Tranter and unique producer Shawn Wasabi, provided input in crafting this distinctive sound. Born from the ‘K-pop methodology’, KATSEYE represents a successful case of HYBE's ‘multi-home, multi-genre’ strategy, rapidly ascending since their U.S. debut in June 2024. Last year, their tracks ‘Gnarly’ and ‘Gabriela’ entered the Billboard Hot 100, and they are now nominated for ‘Best New Artist’ and ‘Best Pop Duo/Group Performance’ at the upcoming 68th Grammy Awards.
‘Internet Girl’ humorously encapsulates the intricate online experiences of contemporary individuals, reflecting the mindset of the digital generation. KATSEYE’s dance-pop sound appeals significantly through the use of cute emojis, resonating especially with their younger fanbase. They possess an allure that transcends mere vocal talent, showcasing their flexibility in embracing diverse styles. By utilizing modern platforms such as social media, KATSEYE effectively promotes their music, contributing to their establishment as global stars. The visualizer for ‘Internet Girl’ aligns closely with KATSEYE’s identity, effectively conveying the group’s contemporary vibe. They reflect the trends in dance music while making a notable presence in the rapidly changing music market. Furthermore, their strategy of prioritizing communication with fans plays a crucial role in today's K-pop industry.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
