The title track showcases addictive narratives and powerful beats.
They aim for global expansion based on their neo concept.
[TV Daily reporter Choi Hana] K-POP icon NCT 127 made a return on September 16 with their fourth studio album, '2 Baddies.' The album features the title track '2 Baddies,' which is characterized by addictive narratives and powerful beats, along with a total of 12 tracks spanning diverse genres. Through their music, they convey messages of growth and self-actualization.
Since their debut, NCT 127 has adhered to a unique concept called 'neo,' embracing change and challenges. From their debut track 'Fire Truck,' they have showcased their distinct musical identity in each album, which has helped solidify their sense of self.
The group name '127' reflects the longitude of Seoul, symbolizing their ambition to expand K-POP globally. With this album release, NCT 127 further emphasizes their unique artistic vision, setting another milestone in the realm of music and performance.
NCT 127's new album '2 Baddies' distinctly showcases the group's identity. The title track, featuring addictive melodies and powerful beats, effectively illustrates their musical diversity. The significant emphasis on rap parts sets them apart from traditional K-POP standards, as they continue to explore innovative musical ideas through their hits.
Maintaining an identity in today's K-POP market is no easy feat. Amidst intense competition among various artists, NCT 127 has successfully differentiated themselves through their unique 'neo' concept. This identity remains relevant over time, as they build a stronger image through their engagement with fans.
Their success extends beyond mere musical achievements; it plays a crucial role in forming a global fandom. By ranking high on charts in various countries, they are solidifying their presence in the global market, demonstrating the potential for continuous growth for NCT 127.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: SM Entertainment
