The song is gaining recognition on global charts as well.
ILLIT's journey showcases new possibilities for K-pop artists.
K-pop group ILLIT's latest single 'NOT CUTE ANYMORE' is showing promising signs of entering the prestigious Billboard Hot 100 chart. According to the latest chart released on December 30, the song has debuted at number 17 on the Bubbling Under Hot 100. This chart ranks songs that narrowly missed entering the Hot 100, based on metrics like sales, radio airplay, and streaming data. With holiday season tracks dominating the Hot 100, the rise of ILLIT’s single is particularly notable.
ILLIT, who previously made waves with their debut song 'Magnetic', is also gaining recognition on various global charts with 'NOT CUTE ANYMORE.' The track has maintained a position on Billboard's Global 200 and Global (excluding the US) charts for four consecutive weeks and has reached number four on the World Digital Song Sales chart. Additionally, on Spotify, it debuted at number one in the US and number two globally, showcasing its growing popularity.
The song’s catchy and modern melody has rapidly spread among the Gen Z audience, becoming a go-to track for short-form challenges and trending on platforms like YouTube. It ranks high in various countries' YouTube charts, especially making a significant impact in Korea. On domestic streaming platforms, its performance on Melon’s Top 100 continues to rise, raising expectations for a potential chart resurgence.
ILLIT's 'NOT CUTE ANYMORE' showcases a captivating and addictive melody, driving significant growth across global charts. The track has generated viral sensations on various social media platforms, particularly among Gen Z audiences, contributing to an expanded fanbase and positively impacting music trends overall. The song's appeal is indicative of the evolving musical landscape and the importance of engaging with a younger demographic.
As ILLIT secures its position as a prominent K-pop artist, their growing recognition is breaking geographical barriers, allowing their music to reach international audiences more efficiently. The success on Billboard charts not only amplifies ILLIT's presence but also serves as a catalyst for strengthening connections with global fans. Such chart achievements possess the potential to be pivotal points in ILLIT's artistic journey ahead.
Furthermore, the success of 'NOT CUTE ANYMORE' holds substantial significance for the K-pop industry at large. With K-pop's influence surging globally, ILLIT's incorporation of contemporary trends into their music suggests a keen understanding of international audience preferences. This strategic alignment may facilitate stronger competitive standings for future K-pop artists on global charts.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: BILIF LAB
