The funds will be used for temporary housing and psychological support.
The group expressed their hopes for the recovery of the affected individuals.
Stray Kids has made a generous donation of 1 million HKD to aid the recovery efforts following the recent apartment fire in Hong Kong. On the 28th, they announced on their official Weibo account that the donation would be used to assist displaced children and residents by providing temporary housing and psychological support. Expressing their grief over the tragic incident, they stated their hope for the daily lives of the affected residents and families to be restored. The group also paid tribute to the heroes who risked their lives to rescue others. Stray Kids has recently achieved double million seller status with their latest album, 'DO IT'.
This donation by Stray Kids transcends mere monetary assistance, representing their commitment to social responsibility as artists. As expressed in their official statement, their sincere regret over the victims' suffering reflects a deep compassion that resonates with fans and the public. Such actions are likely to strengthen the bond with their fanbase, boosting their positive image in the industry. Moreover, this initiative serves as a strong example of how fandoms can engage with their artists' social endeavors, fostering a sense of pride and trust among supporters. As they convey these thoughtful messages alongside their album release, it is anticipated that this could have a beneficial impact on both their fan engagement and overall brand value.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: JYP Entertainment
