The agreement aims to strengthen cooperation focused on ESG management and social contribution.
Both institutions plan to leverage each other's expertise to create positive change.
[TV Daily Reporter Hwang Seoyeon] SM Entertainment (hereafter SM) and Korea University Medical Center have signed a Memorandum of Understanding (MOU) to achieve social value and promote sustainable management. The agreement ceremony took place on the 29th at SM's headquarters in Seongsu-dong, attended by co-CEO Tak Young-jun and Vice President and Medical Center Director Yoon Eul-sik. The main aim of this agreement is to activate cooperation and exchanges focused on ESG management and social contribution, utilizing the expertise and infrastructure of both organizations.
The signing of this MOU will solidify SM Entertainment's commitment to social responsibility. SM's intent to create positive change through music and culture has now extended to the medical field. This represents a new collaborative model that showcases the potential for growth between the two institutions.
Furthermore, the specific terms of the agreement involve mutual utilization of ESG management strategies and joint social contribution activities, which will maximize the strengths of both organizations. SM has been actively working towards a sustainable future through the social contribution program 'SMile', and collaboration with Korea University Medical Center will expand the scope of these efforts.
Ultimately, this agreement will open new possibilities where culture and healthcare intersect, contributing to a more robust position for SM within the K-Pop industry. Fans and the community can look forward to the positive impacts that this new industrial collaboration will create.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: SM Entertainment
