The theme of the 'Black Cloak Legion' enhances communication with fans.
New songs and various lore content are being offered to the fanbase.
[TV Daily Han Seoyul Reporter] The group EXO is preparing for a special engagement with their fans. Ahead of the release of their 8th regular album 'REVERXE' on January 19, EXO has unveiled a cinematic trailer based on their unique story, along with fresh performances of their new songs 'I’m Home' and 'Back It Up' at the fan meeting and 'MMA 2025'. This gives fans an exciting preview of their upcoming tracks.
Recent activities indicated that around the Gocheok Sky Dome, where the 'MMA' was held, encrypted cards were placed, and on the 26th, mysterious figures donned in black cloaks were spotted in popular areas such as Gangnam, Seongsu, Euljiro, and Hongdae. This 'Black Cloak Legion' wore costumes emblazoned with the 'REVERXE' logo and the team slogan 'WE ARE ONE,' intriguing both fans and passersby alike.
Witnesses to the black-cloaked figures actively captured moments and joined the procession, enhancing the social allure surrounding the event. The official EXO social media accounts are also gradually rolling out short-form content and world-building images that resonate with this theme, providing fans with new ways to engage. Furthermore, on the 29th, they released a 'Mystery Quiz' via their official X account to assist fans in understanding the complex world narrative, resulting in fan discussions and shared theories.
EXO's upcoming album 'REVERXE' is drawing fans in with its distinctive lore and intricate storytelling. The group's music has consistently provided an intense experience, and this new album is expected to continue that trend. The new tracks not only reflect their unique style but also encompass diverse genres, promising fresh experiences for their fandom.
By placing great emphasis on communication with fans, EXO is creating numerous opportunities for participation in this event. The theme of the 'Black Cloak Legion' adds layers to the group's narrative, encouraging fans to actively contribute to the unfolding story. This kind of interaction enhances the bond within the fandom, enabling the group to solidify an even stronger fan base.
Additionally, these promotional activities are likely to positively impact album sales and chart performance. EXO remains a highly popular artist in both domestic and international markets, and the keen interest and anticipation from fans are sure to drive attention to the upcoming release. If future activities continue in this vein, a deeper connection with fans can be expected.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: SM Entertainment
