HYBE's 'HYBE 2.0' initiative aims to differentiate itself in the global market.
Fans are expected to receive more diverse content and experiences.
[TV Daily, Kim Han-gil] CEO Lee Jae-sang of HYBE has been recognized by the esteemed entertainment magazine Variety as one of the 120 most influential executives in the global entertainment industry. On December 23 (local time), Variety revealed the list of executives celebrating its 20th anniversary.
Lee Jae-sang's 'HYBE 2.0' initiative is not merely about expanding music and content ventures, but also redefining the new paradigm of entertainment. This plan centers around HYBE America, aiming to innovate by merging fandom, gaming, and content to differentiate itself in the global market. Music fans can expect a more diverse range of experiences through this transformation.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: HYBE
