IVE's Rei and global artists showcased a unique synergy.
This challenge strengthens communication with fans.
[TVDaily Han Seoryul Reporter] MONSTA X's Jooheon has intensified interest in his comeback with a vibrant challenge for his new song. He recently shared videos of the 'Push (Feat. Rei of IVE)' challenge from his mini-album '光(光, INSANITY)' on the group's official SNS channels. IVE's Rei, who is featured on the track, joined the challenge, adding charm by cheerfully shouting out Jooheon's signature 'Gguk Gguk Gguk.' Her unique style infused the simple choreography with a refreshing vibe.
The challenge also featured global stars Zara Larsson and Kehlani. Kehlani showcased a laid-back and cool atmosphere alongside Jooheon, executing the choreography, while Zara Larsson contributed her own flair, creating a captivating synergy with Jooheon. Through this challenge, Jooheon introduces a new enjoyment of his R&B track 'Push,' expressing the soft melody beautifully.
The videos were filmed backstage at the finale of the 2025 iHeartRadio Jingle Ball Tour held at Miami’s Kaseya Center. Participating in the tour as a member of MONSTA X, Jooheon built special connections with various artists. Additionally, fellow MONSTA X members showed their support by exhibiting their distinctive styles, delivering warmth and joy to fans.
Jooheon's 'Push' delves into the complexities of love and emotion, showcasing its depth as an R&B track. His heartfelt delivery, alongside Rei's unique vocal texture, elevates the song's ambiance significantly. Jooheon's approach towards engaging with fans is vividly reflected in this challenge.
Rei, through her collaboration with Jooheon, introduces a fresh interpretation, creating a delightful synergy between the two artists. Such collaborations not only offer diverse visuals for fans but also reaffirm the special bond between them. The challenge highlights the flexibility and richness that music can offer.
In the K-pop industry, challenges have evolved from mere trends to essential marketing tools. The captivating challenge between Jooheon and IVE's Rei presents a fantastic opportunity to cultivate a new fanbase while providing a platform each artist can leverage.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: MONSTA X Official TikTok
