The video showcases a vampire's forbidden desire and the ensuing escape.
The album is set to be released on January 16, 2026.
[TVDaily Kim Hangil] The group ENHYPEN has unveiled a cinematic teaser video, hinting at their major 2026 comeback. On December 22, ENHYPEN (Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunwoo, Ni-ki) released the first chapter of their mini album ‘THE SIN : VANISH’ on the HYBE Labels YouTube channel. This approximately 2 minute and 50-second video captivates viewers with its stunning blend of animation and live-action, setting the stage for an epic narrative. The protagonist grapples with a forbidden desire to turn a beloved into a vampire, leading to a tense escape when the plan is discovered. The haunting atmosphere of vampires hiding in a desolate cave significantly enhances the visual impact, while the black-and-white animation intertwines seamlessly with the expressions of the members. Ahead of their comeback, ENHYPEN plans to release a series of four chapters, showcasing the story of the seven vampires’ flight. Their agency, BELIFT LAB, mentioned the videos would give insight into the album's narrative. Following the first chapter, at midnight on the 23rd, ‘THE SIN : VANISH Interlude 1’ was also released, presenting the perspective of a third character tracking the vampire lovers. This interlude suggests the vampire couple's journey out of darkness, raising anticipation for the next chapter. ENHYPEN is expected to deliver an immersive experience with their distinctive ‘dark fantasy’ narrative in their mini-album set to drop on January 16.
ENHYPEN's dark fantasy universe showcases a unique charm that transcends their music into the realms of visual storytelling. In their upcoming mini-album, they reinterpret the traditional vampire archetype through a modern lens, infusing emotional depth into their narratives. This creative approach not only provides fans with a fresh content experience but also solidifies their identity within the music industry. By emphasizing narrative elements alongside striking visuals, they plan to offer a complete immersive experience through the seamless flow between tracks.
‘THE SIN : VANISH’ is more than just a musical release; it's a concept album that prominently features ENHYPEN's lore. All tracks and lyrics are interconnected, allowing fans to feel as though they are experiencing a cinematic journey rather than just listening to music. This presents a branding opportunity that clearly defines their image and style, contributing to shaping new trends in K-POP.
In terms of platforms, ENHYPEN is leveraging various media to strengthen their communication with fans. Utilizing platforms such as YouTube and social media, they are sharing their multifaceted narrative, which further solidifies their presence in the global market. This combination of rich storytelling and diverse marketing strategies suggests that ENHYPEN will continue to establish their uniqueness in the K-POP scene.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: BELIFT LAB
