They have committed to assist the families of the victims through Hope Bridge.
Representative Yoo expressed hopes for the donation to be helpful.
HYBE Music Group APAC has expressed deep condolences to the victims of a recent fire in a high-rise apartment in Hong Kong and has contributed funds for recovery efforts. In an official statement on the 28th, they expressed their sorrow for the lives lost in the fire. The six labels under HYBE (Big Hit Music, Belift Lab, Source Music, Pledis Entertainment, KOZ Entertainment, and Ador) extended their heartfelt condolences, hoping for a swift recovery for those affected. The donation of 500 million won (approximately 266,000 Hong Kong dollars) was made to Hope Bridge National Disaster Relief Association to support the families of the victims. Representative Yoo Dong-joo expressed his wish that this contribution would aid those suffering from the tragedy. Shin Hoon, Secretary General of Hope Bridge, thanked HYBE for their generous donation and assured that the funds would be used wisely.
This donation highlights the social responsibility embraced by HYBE Music Group APAC, demonstrating the increasingly vital role that corporations play in the center of contemporary culture. As fans and the public hold not only artists but also their management companies accountable, this can positively impact the brand image of such enterprises. Especially in disaster situations, a swift response enhances the trustworthiness of the company, making them a greater source of inspiration during tough times.
Furthermore, through this donation, HYBE sends a critical social message, reinforcing their connections with fans. This deepens the bond between artists and fans, serving as an opportunity for the global fandom to unite positively.
Lastly, the donation being channeled through organizations like Hope Bridge marks a pivotal moment for establishing ongoing disaster support frameworks. Such collaborations between corporations and non-profits are excellent models for community empowerment, and it is hoped that more companies will engage in similar efforts in the future.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: HYBE
