They build empathy with fans through deeper musical messages.
Their powerful stage performance and unique outfits captivated the audience.
[TV Daily Reporter Choi Hana] The K-pop girl group IVE has solidified its status as a leading force in the industry at the 2025 Melon Music Awards. On December 20, held at the Gocheok Sky Dome in Seoul, IVE took home three trophies: 'Top 10', 'Best Group' in the female category, and 'Millions Top 10', affirming their popularity and musical impact. With the success of their third mini-album 'REBEL HEART', 'ATTITUDE', and fourth mini-album 'XOXZ', IVE has moved beyond the notion of self-confidence to convey deeper messages of empathy and solidarity, earning them widespread acclaim. Their triple crown achievement at MMA 2025 reinforces IVE's emergence as a coveted icon in K-pop. IVE expressed their heartfelt gratitude through their agency, Starship Entertainment, stating, 'We owe this honor to everyone who has supported our music and to our loyal fans, DIVE.' They also pledged, 'We will continue to be artists who convey positive influence.' The group’s performance was equally impressive. Kicking off with highlights from their hits including their debut song, IVE transitioned into a grandeur rendition of 'XOXZ' arranged for a live band. Their chic outfits and synchronized choreography captivated the audience. Furthermore, during their 'ATTITUDE' performance, IVE showcased unique moves that dominated the atmosphere of the Gocheok Dome, elevating the significance of the year-end award ceremony. Finally, the introduction of 'REBEL HEART' highlighted the beautiful strings, underscoring why IVE stands at the top of their game.
The evolution of IVE's music this year reveals a deeper narrative in their new messages. They strive to build empathy among fans beyond mere self-confidence, breaking down traditional K-pop fan boundaries and playing a significant role in shaping the cultural identity of a new generation.
Their achievements at MMA 2025 signify that IVE is not just an idol group, but an icon of popular culture. Through their remarkable musical talent and stage presence, they are emerging as artists showcasing the future of Korean pop music. This success goes beyond receiving trophies; it proves that IVE is creating content that will be loved in the K-pop scene for a long time to come.
Finally, IVE's fanbase, DIVE, plays an essential role as they genuinely support and grow with the group through their music and messages. The solid bond with fans greatly influences IVE's musical evolution, and their future activities are highly anticipated.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Starship Entertainment
