His brand reputation index stands at 3,120,523, down 28.91% compared to November.
Jimin's brand analysis showed a positive rate of 93.51%.
In December 2025, BTS member Jimin ranked first in the brand reputation for boy group members. The Korea Corporate Reputation Research Institute analyzed data from November 20 to December 20, 2025, evaluating 55,502,285 pieces of big data from 755 boy group members. The brand reputation index was assessed through participation, media, communication, and community indices, showing a decrease of 17.92% compared to previous months.
The top 30 personal brand rankings for boy group members include Jimin, Big Bang’s G-Dragon, BTS’s Jin, and BTS’s Jungkook. Jimin’s brand reputation index was found to be 3,120,523, down 28.91% from November's figure of 4,389,785. Following him were G-Dragon with 3,069,846 and Jin with 2,399,809.
According to Korea Corporate Reputation Research Institute’s CEO Koo Chang-hwan, keywords associated with Jimin's brand included 'incomparable', 'healing', and 'traveling', with a positive rate of 93.51%.
Jimin's top rank in the brand reputation for boy group members reflects his immense fandom and influence. As a key member of BTS, he is recognized for his engaging fan interactions alongside various musical endeavors. This positive image significantly enhances his brand value, especially after the group's dominating presence on Billboard charts has drawn increased attention towards him.
Moreover, the recurring mention of the word 'healing' in the analysis signifies that his music resonates positively with fans, providing them with a sense of comfort. His promotional activities work as psychological relief for many, addressing a common need in contemporary society. The close communication with fans serves to further bolster his positive image.
Lastly, the brand reputation of individual artists within a global group like BTS transcends mere statistics. Jimin's high ranking also contributes to the overall brand reputation of BTS, which is essential from an industry perspective. In a time when the K-pop industry is expanding globally, individual artists' brand indices impact their performances and the standing of K-pop itself.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
