The track 'I'll Borrow This Night to Tell You' expresses love's yearning.
PLAVE is expanding their fanbase with recent commercial successes.
The virtual boy group PLAVE is set to reinterpret an iconic song from 10CM. They will release the collaborative track 'I'll Borrow This Night to Tell You' from the upcoming film 'Even if This Love Disappears from the World Tonight' on the 29th.
Originally released in January 2021, 'I'll Borrow This Night to Tell You' expresses the yearning of wanting to be near a loved one. PLAVE will bring their signature clear and energetic style to this rendition, offering fans a distinctive experience.
Additionally, PLAVE's smooth EP sound and genuine vocals are expected to evoke memories of pure love and precious moments.
The film 'Even if This Love Disappears from the World Tonight' tells a youthful love story based on a unique premise of memory reset, starring actors Choo Young-woo and Cynthia, set to premiere on the 24th.
Debuting in 2023, PLAVE has gained recognition by being one of the most-streamed artists on Melon. They achieved significant sales with their albums, showcasing their rising status in the industry, with their latest track making it to the top of the Billboard Korea Hot 100 chart.
The upcoming collaboration track from PLAVE reflects the group's creativity and ability to reinterpret music. By putting their unique spin on 10CM's original song, they will not only enhance the emotional essence of the love song but also provide a fresh perspective that could resonate deeply with their fans. This endeavor will solidify their musical identity and offer a significant experience for their audience.
Moreover, PLAVE has seen commercial success with their recent album releases, establishing a strong presence both domestically and globally. Their high streaming records on Melon and impressive album sales demonstrate their talent and commercial viability. This success has contributed to the expansion of their fanbase, and the release of this new track is expected to continue this positive trend.
Ultimately, this new musical venture will strengthen PLAVE's originality and contribute to their distinct branding. By reinterpreting classic songs in a contemporary manner, they aim to appeal to a broader audience across generations, which is anticipated to create a positive ripple effect throughout the Korean music industry.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: VLAST
