This performance marks the first participation of a K-pop artist in this series.
The NBA highlights CORTIS as a unique artist and emphasizes their global impact.
[TV Daily Reporter Han Seoryul] The group CORTIS has been invited as the headliner for a famous concert series hosted by the National Basketball Association (NBA).
According to Big Hit Music, a label under HYBE Music Group, CORTIS will take the stage at the 'NBA Crossover Concert Series' on February 12 next year at the Los Angeles Convention Center. This performance marks the first time a K-pop artist will participate in this event, making the opportunity significant.
The 'NBA Crossover Concert Series' will take place during the 2026 NBA All-Star week and promises a unique entertainment experience that combines sports, culture, music, and fashion. CORTIS will perform on the opening night of the festival alongside other renowned artists, including Grammy-winning Ludacris and Shaboozey, who holds the record for the longest time atop the Billboard Hot 100.
The NBA described CORTIS as an “out-of-the-box artist,” highlighting their artistic prowess and global impact that aligns well with the innovative spirit of 'NBA Crossover.' CORTIS's debut album, 'COLOR OUTSIDE THE LINES,' recently debuted at No. 15 on the Billboard 200 and has surpassed 100 million streams on Spotify within a month, solidifying their popularity.
Additionally, CORTIS has garnered more attention by appearing on various popular programs, including 'iHeartRadio Live,' 'The Zane Lowe Show,' and 'Sirius XM.'
CORTIS has achieved remarkable successes in the rapidly changing music industry, and this invitation is set to further solidify their global presence. Their collaboration with the NBA for the opening performance is a great example of the intersection between pop culture and sports.
The 'NBA Crossover Concert Series' presents a unique combination of sports and music. The originality and engaging attitude that CORTIS brings to the stage will likely foster a new connection with audiences. Their distinctive style and musical universe are expected to inject fresh energy into the concert series.
The experience of performing alongside international artists will significantly aid CORTIS's musical growth, positively influencing their future endeavors. Their musicality and artistic vision have strong potential to gain recognition in the global music market, beyond just the K-pop scene.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: NBA All-Star
