They will engage in various promotional activities during their visit to the Philippines.
Kim Myung Soo maintains communication with his Filipino fans, while Choi Bo Min is growing as a next-generation Hallyu star.
[TV Daily Kim Ji Ha Reporter] Singer and actor Kim Myung Soo (L) and actor Choi Bo Min from Golden Child have been officially appointed as new ambassadors for the Philippine Tourism Board. They received their appointment letters during a ceremony held on December 14 in the Philippines, representing a strategic move to boost tourism exchanges between Korea and the Philippines and enhance interest in visiting from Korean tourists.
Immediately following their appointment, the two engaged in a golf round at the stunning Beverly Place Golf Club located in Pampanga Clark, a premier location that emphasizes wellness tourism in the Philippines. The following day, they participated in the PUMA Clark Half Marathon, interacting closely with local fans. Kim Myung Soo expressed his desire to visit Siargao while speaking with the COO of the Philippine Tourism Board, heightening fan anticipation.
Having debuted as a member of INFINITE, Kim Myung Soo has built a strong relationship with Filipino fans through continual visits, while Choi Bo Min gained broader recognition through his role in the local drama 'Beauty Empire'. Both are set to highlight the charm of the Philippines through various tourist tours and digital campaigns.
The appointment of Kim Myung Soo and Choi Bo Min extends beyond mere tourism promotion; it reinforces the cultural ties between the Philippines and Korea. With significant influence across Asia, their impactful presence is expected to draw more Korean fans to the Philippines, especially as they engage in various activities promoting K-energy.
Kim Myung Soo’s ongoing connection with his Filipino fans showcases his authentic love for the region, while Choi Bo Min, emerging as a next-generation Hallyu star through modern dramas, is likely to amplify the allure of the Philippines. Their collaborative promotional efforts will foster meaningful experiences for Korean tourists visiting the Philippines.
This partnership potentially sets a new standard in tourism marketing, bridging the gap between the Korean fan culture and international tourism. Observing how their initiatives unfold will be crucial for gauging the future landscape of tourism in the region.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Luke Media
