Fans can enjoy teasers through short videos featuring each member.
The album includes themes related to a vampire society.
[TV Daily Reporter Han Seoyeol] ENHYPEN has unveiled a series of intriguing spoilers ahead of their upcoming comeback. On the 16th, the group shared six short videos on their official social media, teasing their mini album ‘THE SIN: VANISH,’ which is set to be released on January 16, 2025. The videos showcase playful antics, with Jungwon quickly turning back at Jay’s shout and Heeseung getting startled by the sharp sound of a jelly being bitten. The group’s humor shines through as they steal each other’s things, punctuated by a subtitle that reads, ‘You’re such a good stealer!’ Sunghoon’s playful cereal eating and the quirky exchange between Sunghoon and Niki about the location of a lost island highlight their endearing personalities. Jake, on the other hand, tenderly says “Sleep tight” to himself before sleeping. ‘THE SIN: VANISH’ marks ENHYPEN’s first release in about six months and opens a narrative series themed around 'sins.’ Belift Lab describes it as a tale set in a ‘vampire society’ dealing with absolute taboos, focusing on the love story of vampire lovers who choose to flee to protect their love.
ENHYPEN is poised to break genre boundaries and showcase their unique colors with this comeback. The title ‘THE SIN: VANISH’ sparks intense curiosity, leaving fans eager to see how they will unfold this new narrative. The vampire theme, a staple of popular culture, adds to the anticipation among fans who are excited about what’s to come.
Musically, they are expected to blend various genres, continuing the trend of incorporating strong melodies with powerful beats, as demonstrated in previous albums. Their performances are also likely to leave a lasting visual impact, heightening excitement for live stages following the album’s release.
The strategic use of social media for album updates is timely and expected to enhance their communication with fans significantly. The short video format not only provides convenience in information delivery but also includes enticing elements that stimulate fans’ curiosity, making it an effective marketing strategy.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Belift Lab
