IVE announced that they will stop receiving all gifts except fan letters.
Their agency stated that they hope the items sent by fans reach places in need.
This decision is interpreted as an effort to cultivate a healthier fan culture.
Their agency stated that they hope the items sent by fans reach places in need.
This decision is interpreted as an effort to cultivate a healthier fan culture.
[TV Daily] The group IVE has decided to stop accepting gifts from fans, valuing their love highly. Their agency, Starship Entertainment, announced through the fan community that they will not accept any gifts or support except for fan letters. This decision stems from a desire for the items sent by fans to reach places where they are more needed.
IVE's decision is closely related to changes in fan culture. There is a growing recognition that the items sent by fans can foster excessive support and consumption. This shift can be seen as a positive sign in seeking healthier communication methods between fans and artists.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TV Daily
