Their album 'COLOR OUTSIDE THE LINES' features diverse musical approaches and a growing global fanbase.
CORTIS is expanding their global activities and is the first K-Pop artist to partner with Red Bull.
[TV Daily Reporter Hwang Seo-yeon] CORTIS (Martin James, Juhun, Seonghyun, Gunho) has achieved the prestigious milestone of becoming a 'million seller' with their debut album. Living up to the title of 'New Artist of the Year', their progress has been remarkably swift. On the latest weekly album chart released by Circle Chart on November 27, CORTIS’s debut album 'COLOR OUTSIDE THE LINES' surpassed 1.06 million copies sold in just three months since its release. This makes them the only rookie act of the year to become a million seller with a single album, which is particularly notable considering they do not hail from a survival show or have pre-debut members.
CORTIS has demonstrated an impressive showing not only in album sales but also on music charts and social media, further establishing themselves as 'the best rookie of the year'. They have garnered attention even from overseas since their debut, showcasing their potential as global stars. Following in the successful footsteps of their label-mates BTS and TOMORROW X TOGETHER, they have positioned themselves as a powerful new growth catalyst for Big Hit Music. The five members took a substantial role in the production of their debut album, translating their creative thoughts and insights into the content.
Their music transcends language barriers and resonates quickly with listeners around the world. 'COLOR OUTSIDE THE LINES' has surpassed 100 million streams on Spotify, and the track 'GO!' achieved number one across daily, weekly, and monthly Melon charts. They have also accumulated the highest number of followers on social media among boy groups debuted in the last four years, which is astonishing considering their account was only opened in August. CORTIS’s rapid ascent is also noticeable in the U.S. music market, where 'COLOR OUTSIDE THE LINES' debuted at number 15 on the Billboard 200 chart, marking the best debut album performance by a K-Pop group historically. Moreover, CORTIS has become the first K-Pop artist to partner with Red Bull, and their song 'GO!' has been featured in promotional videos for MLB postseason events, receiving widespread acclaim.
CORTIS is making significant strides musically as well. The team has captivated listeners through their diverse musical approaches that transcend genres, with 'COLOR OUTSIDE THE LINES' serving as a prime example. The involvement of all five members in production has not only strengthened the musical narrative and messages but also created a deeper emotional connection with their audience. CORTIS’s music possesses an inclusive appeal that resonates with a broad global audience, going beyond conventional K-Pop boundaries.
The support from their label Big Hit Music has played a crucial role in CORTIS's growth. Operating alongside global artists like BTS and TOMORROW X TOGETHER allows them to build on a successful narrative. From their debut, CORTIS has targeted the overseas market and adopted strategies to expand their global fanbase, establishing themselves as the next key player for the label. Their success is likely to contribute positively to Big Hit Music's revenue model as well.
CORTIS's accomplishments signify a change in the music industry from both fandom and industrial perspectives. In the digital age, the connection between labels and fans has become more organic, and CORTIS’s maximized social media presence exemplifies this trend. Their rapid growth on social media serves as a critical component in enhancing communication with their fans and generating sustained interest and engagement that goes beyond simply selling albums.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
