Stray Kids and Seventeen ranked second and third, respectively.
BTS holds a positivity rate of 92.05%, indicating their enduring popularity.
[TVDaily] BTS has secured the top position in the year-end boy group brand reputation rankings for December 2025. Following them are Stray Kids in second place and Seventeen in third. This result comes from an extensive big data analysis conducted by the Korea Corporate Reputation Research Institute, covering the period from November 13 to December 13, 2025.
BTS recorded a brand reputation index of 6,827,202, which represents a decrease of 25.18% from November's figure of 9,125,320. Conversely, Stray Kids saw a significant 33.50% increase to reach 5,477,864, while Seventeen grew by 18.45% to 4,846,859.
The top 30 rankings reflect the strong support from fans for not only BTS, Stray Kids, and Seventeen, but also other notable groups. Key phrases such as 'waiting,' 'donating,' and 'recording' have gained high relevance for BTS, with a positivity rate of 92.05%, showcasing their enduring popularity.
BTS's retention of the top spot in the year-end brand reputation rankings for 2025 demonstrates their sustained global recognition. Their diverse activities, including world tours, have fostered deeper connections with their fanbase. However, the decrease in brand reputation index suggests potential shifts in fan sentiment that might be affecting their standing.
Notably, the positive rate of 92.05% in evaluations reinforces that BTS remains beloved among fans. Key terms such as 'waiting,' 'donating,' and 'recording' highlight their commitment to social causes and the bond with their ARMY. This indicates that their brand value extends beyond mere musical achievements, playing a critical role in fan relationships.
Annual brand reputation analyses serve as vital benchmarks for measuring K-pop idols' visibility and fan activities. As such, future group ventures and communications with the fan community will be crucial in ensuring positive impacts on their brand reputation.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
