Byun Woo-seok and Park Ji-hoon ranked second and third, respectively.
Each artist is expanding their brand influence through various activities.
[TVDaily Reporter Kim Ji-ha] Singer Lim Young-woong has secured the top position in the advertising model brand reputation rankings in June 2026. According to the Korea Corporate Reputation Research Institute's big data analysis, he took first place, followed by Byun Woo-seok and Park Ji-hoon. This survey analyzed 37,645,645 pieces of advertising model brand data collected from May 4 to June 4, focusing on factors like participation index, media index, communication index, and community index.
Lim Young-woong's brand reputation index reached 2,495,542, despite a 21.90% decrease from last month’s 48,203,029 entries. Byun Woo-seok ranked second with 2,408,653, and Park Ji-hoon followed closely behind at 2,402,006. Notably, Son Heung-min dropped to 8th place this month.
Lim Young-woong's stronghold among the middle-aged demographic has significantly contributed to his ongoing brand strength. Byun Woo-seok maintains high public interest through his drama and variety show appearances, while Park Ji-hoon is expanding his brand influence through film and television roles.
Lim Young-woong's achievement in the ad model brand reputation rankings reflects the solid support he enjoys from a strong middle-aged fan base. His consistent performances and philanthropic activities enhance his brand value and societal influence, which contribute to his ongoing status as a top-ad model. This demonstrates that he is not just a popular artist but a positive figure in the community as well.
Byun Woo-seok continues to garner attention thanks to the high expectations surrounding his dramas and appearances on variety shows. His popularity is tied not only to his acting skills but also to his versatility across different entertainment sectors. The buzz generated by his recent projects plays a significant role in maintaining his ranking within the industry.
Park Ji-hoon is also broadening his brand impact through his vigorous activities across multiple projects. His visibility from recent films and dramas further solidifies his positioning as an ad model. Each artist’s unique charm adds a layer of complexity to their market positions, showing how they navigate the industry and engage audiences.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
