The song is receiving positive responses showcasing the sentiment of third-generation idols.
Brand New Music plans to highlight AB6IX's hidden gems through various content.
The group AB6IX is making waves as their track 'STUPID' begins its retrogression. Released in August as the title song from their 10th EP 'UPSIDE DOWN', this pop dance piece conveys an inner cry amidst moments of being overlooked, set to upbeat rock sounds. Notably, the song has been gaining traction on social media, praised for its quintessential third-generation idol sentiment. With its emergence on both the Melon Rising 31 chart and the YouTube Music daily music video chart, 'STUPID' is indeed on the rise. In response to the overwhelming support from listeners, their agency, Brand New Music, is committed to showcasing AB6IX's hidden gems through various content. AB6IX continues to maintain an active presence across drama, variety shows, and YouTube.
AB6IX's 'STUPID' effectively embodies the sentiment of third-generation idols, contributing to the establishment of a distinctive musical identity for this generation. With lively rock sounds that encapsulate a bittersweet inner cry, the lyrics mirror the complex emotions of contemporary youth, easing a connection with fans. This element significantly bolsters the song's popularity while reinforcing communication with the audience.
The recent retrogression phenomenon is not merely a trend; it reaffirms emotional bonds with listeners. Many seem to reflect on their own situations through 'STUPID', creating a moving emotional connection. This indicates that the song transcends mere musical achievement, facilitating a profound connection with the audience.
Lastly, Brand New Music's initiative to promote AB6IX's hidden gems suggests the group's ongoing growth potential, reflecting efforts to solidify their relationship with fans. This indicates that AB6IX is not just a mere idol group but an artist with a clear musical vision.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Brand New Music
