This event showcased a successful multifaceted IP model, attracting attention.
Anticipation is growing for the future directions of Gemstone ENM.
[TVDaily By Kim Jinseok] The group g.o.d successfully carried out a celebration for their 10,000th day debut, marking a significant new business model. This event, organized by Gemstone ENM, has captured industry attention regarding its future trajectory. From May 28 to 31, g.o.d staged the 'Sky Blue Balloon Week' festival at Everland in Yongin, Gyeonggi-do. The event on the 30th was carried out under the slogan 'One Family, 10,000 Days', showcasing a unique business model that connects artist IP and theme parks. Various performances took place during the festival; the unit HoooW featuring Son Ho-young and Kim Tae-woo held their concert on the 29th. On the 30th, a fan concert with Park Jun-hyung, Danny An, Son Ho-young, and Kim Tae-woo captivated the audience, while Yoon Kye-sang expressed his gratitude through a video message. The festival culminated with Kim Tae-woo's busking concert, complemented by diverse events across Everland. This initiative not only celebrated their legacy and fandom but also opened up new business opportunities.
This commemorative event served as an opportunity to reflect on g.o.d's musical journey. It was seen as a significant occasion to enhance communication with fans and reward them for their ongoing support. The performances by the unit HoooW and the busking concert showcased varied aspects of the artists, giving fans special memories. The participation of major guests like J.Y. Park and PSY during the fan concert created a powerful connection, reminding everyone of g.o.d's enduring popularity. This was a clear testament to their stature as beloved artists.
Gemstone ENM expanded the potential for a multifaceted IP business model through this event. Combining music with theme park attractions in a successful new format highlighted the company's forward-looking vision. The industry is eager for more collaborations and strategies related to artist partnerships and performance productions, anticipating that the company could become a new hub for music IP.
Furthermore, this project contributed to strengthening the fandom's unity. By sharing experiences in a space where fans and artists come together, smoother communication was established. Such experiences provided profound meaning for Fangod, g.o.d's fanbase, and it is expected that this fan-centric approach will continue in their future activities.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Gemstone ENM
