Both sides made conflicting claims about the receipt and processing of ad proposals.
The court noted the need to review all emails related to the matter.
On May 28, 2026, the Seoul High Court held the first hearing of the damages lawsuit appeal concerning Fifty Fifty. The court session showcased conflicting views over the handling of ad and event proposals filed by Attract. The plaintiff argued that ad proposals sent to the official email were ignored by the defendants. However, the defendants countered that the email account was jointly managed, stating that limited emails cannot determine the outcome. They claimed that around 200 emails were received between April and June 2023, insisting all emails should be reviewed. The court also highlighted the need to examine the complete email correspondence while the plaintiffs plan to submit witness requests and fact confirmations to challenge the defendants' joint management claims.
The ongoing dispute highlights the conflict between Fifty Fifty and Attract, further complicating the group's image. Since their debut, the group has experienced rapid growth, and this legal controversy poses a significant potential risk to their public persona. The handling of advertising and event proposals is crucial for any artist's career, as garnering such opportunities can directly influence their future engagements. The fact that multiple advertising proposals went unprocessed suggests potential missed opportunities in a fiercely competitive market. Maximizing these opportunities is essential for sustained artist growth and success.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: DB
