This album features their unique identity as a genderless idol.
XLOV is strengthening communication with global fans and continuing their growth.
XLOV is making waves in the global music scene with the release of their mini-album 'I, God'. As the first genderless male idol group in K-Pop, they are showcasing a unique identity with intensified music and captivating performances. At their showcase held at the Gabin Art Hall in Seoul on the 27th, the members captured attention, with Umuti stating, "This album served as a challenge for us as producers and presented homework for the members." 'I, God' comes six months after their first mini-album 'Unlove' released last November, exploring various genres such as jazz, house, hyperpop, and more. The title track 'Serve' shines with fresh sounds and a distinctive message, with Umuti commenting on their venture into the vogue genre. The music video features actress Han So-hee, enhancing the group's visual chemistry. XLOV has successfully completed their European tour, maintaining special communication with their global fanbase.
XLOV is solidifying its position in K-Pop through its unique genderless concept. They are exploring new territories that traditional male idol groups struggle to reach, leaving a fresh impression on the MZ generation fans. Particularly, 'Serve' offers a diverse genre mix that provides a deep musical experience, positioning them as a potential frontrunner in emerging musical trends within the K-Pop scene.
Moreover, XLOV is proposing the concept of genderlessness as a lifestyle rather than merely a topic of discussion. They are fostering a culture that recognizes diverse identities beyond the gender binary, which is expected to induce positive changes within the K-Pop industry. Their approach, emphasizing communication with fans, is likely to be reinforced through this latest activity.
Lastly, leveraging their successful European tour, XLOV plans to further establish its presence in the global market. With fans actively participating in performances and reflecting diverse styling, the culture created is becoming more ingrained, and XLOV is poised to continue its growth trajectory with their distinctive appeal.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: An Seong-hu
