BTS has won a total of three awards, including 'Artist of the Year.'
K-Pop has now established itself as a global culture, becoming an ambassador for Korean culture.
[TV Daily] Minister Choi Hwi-young extended heartfelt congratulations to K-Pop artists who achieved remarkable success at the '2026 American Music Awards.' The minister recognized award-winning acts such as BTS, Twice, and Cats Eye with encouraging messages.
In his statement regarding BTS, Minister Choi noted, 'Their messages resonate across generations, providing comfort and inspiration to fans globally.' He highlighted the trio's achievement of winning three awards, including 'Artist of the Year,' as a significant contribution to the history of popular music. Additionally, he emphasized that K-Pop has transcended temporary trends, establishing itself as a mainstream cultural force in the global music industry.
The 'American Music Awards,' commencing in 1974, is one of the leading music award ceremonies in the United States, and this year saw K-Pop artists claiming trophies in 11 categories. BTS triumphed in three categories: 'Artist of the Year,' 'Song of the Summer,' and 'Best Male K-Pop Artist.' Noteworthy is the fact that this marks the first 'Artist of the Year' win for the group since 2021. Twice secured the 'Best Female K-Pop Artist' award, while Cats Eye excelled with wins, including 'Best New Artist.'
The global popularity of K-Pop continues to thrive even in the post-COVID era, underscored by the significant influence of artists like BTS and Twice. These groups captivate fans with innovative music and captivating visuals, consistently achieving remarkable milestones in their quest to remain at the forefront of the global music industry.
As highlighted by the minister, K-Pop is now recognized as a sustainable culture rather than merely a passing trend. This transformation is largely due to K-Pop artists' proactive engagement with diverse genres and cultural elements, fostering tight connections with their global fanbase. Recent collaborations by BTS exemplify this approach effectively.
Lastly, the commercial success of K-Pop extends beyond the musical realm, positively impacting the broader cultural industry. K-Pop artists are active not only in music but also in fashion, dance, and content creation, asserting their role as ambassadors of Korean culture and wielding significant influence around the world.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
