They are currently conducting their world tour 'THIS IS FOR' and have built a global fan base.
This award is anticipated to further elevate the international status of K-Pop.
On May 25 (local time), TWICE made history by winning the 'Best Female K-Pop Artist' award at the American Music Awards held in Las Vegas. This achievement marks them as the first K-Pop girl group to receive this honor, reflecting their immense popularity as the award is decided by fan votes. Currently, they are on their world tour 'THIS IS FOR,' which began last July in Incheon and will feature a total of 78 shows across 43 cities. Their North American tour saw 35 performances in 20 cities, attracting around 550,000 fans, while in Japan, they gathered 240,000 attendees in a three-day concert at the Tokyo National Stadium. Now, with their European tour underway, they are preparing for shows in Amsterdam on June 30 and July 1.
TWICE's award is often viewed as a significant milestone that elevates the status of K-Pop not just within Korea, but globally. Their music seamlessly blends various genres and emphasizes communication with their fans, highlighting the important role fan voting played in this success. The charm of TWICE’s music and aesthetic has drawn a robust global fandom, marked by their world tour achieving both high show counts and audience figures, illustrating their sustained popularity based on a healthy fan base. As they make waves not only in Korea but also in international markets, TWICE has established itself as a representative icon of K-Pop. Their innovative performances and fan experiences further amplify their prominence in the global entertainment landscape.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: JYP Entertainment
